01
Paid search Your account, your licence, my hands. Monthly fee.
Finland · Market opens 1 July 2027
I start with your business numbers. Media buying is the easy part.
Over ten years of PPC for Finland's largest advertisers. I work out what a player is worth to you first. Then I buy traffic.
10+
Years in Google Ads
25M€+
Media managed
20+
Countries
—
Days until launch
Finland
A regulated market opens on 1 July 2027.
- Licences are being granted through 2026. Around fifty applications have been filed.
- The Act lists the permitted marketing channels. Search advertising is one of them.
- How far search reaches beyond an operator's own brand is still being interpreted.
Search captures demand. Something else has to create it.
Services
Three things.
02
Market analysis What Finns search for, what it costs, who is there now.
03
Channel map What the new Act allows and what it does not. Where the acquisition budget goes.
Search volumeCPCAuction InsightsClick shareCPALTVPaybackSeasonality
Terms
Monthly fee. Never commission.
A commission would put my incentive on volume. The number that matters is what a player is actually worth to you.
- You own the account, the certification and the data.
- Your account is never nested under a shared manager account.
Who
Teemu Äärilä
Over ten years of paid search for Finland's top advertisers, four of them running my own firm.
40+
Advertisers
30+
Industries
100k–1M€
Monthly budgets
Sectors
RetailE-commerceHealthcarePharmacyTravelMobile gamingMediaConstructionIndustryEducationTelecomConsumer brands
I have never bought media. I have bought market.
- Native Finnish. Ads and keywords written, not translated.
- A direct line to Google. Certification and policy sorted before launch, not after.
Questions
What operators ask.
Can you even advertise a casino in Finland?
From 1 July 2027, a licence holder can. Search is on the permitted list. How far it reaches beyond your own brand is still being interpreted.
Why you and not an agency in Malta?
You already have iGaming expertise. What you do not have is the Finnish search auction: what Finns type, what it costs, and who holds the results today.
How do you charge?
Fixed monthly fee, or a share of media spend. Never a commission per player, because that puts the incentive on volume instead of value.
Whose account is it?
Yours. Your account, your certification, your data. Never nested under a shared manager account.
What if the search rules turn out narrower than expected?
Then the plan changes and I say so. Search captures demand. If yours is near zero on launch day, we talk about where it gets built first.
Why not just do what Google recommends?
Google's recommendations optimise for Google's revenue. Every "opportunity" in the account points one way: spend more. Nobody there carries your margin.
Why not hand it all to automation?
Automation bids well once it knows what a conversion is worth. It has no opinion on whether that number is right, and a bad value is optimised toward confidently.
How do you measure?
Real conversion values, auditable attribution, reporting in euros and payback. If the measurement is wrong, everything above it is decoration.
How do we start?
With your numbers and the Finnish search data, before any budget is committed.
Contact
Want to work with a business-first Google Ads expert?
If you're planning a Finnish launch, the useful time to talk is before the budget is set, not after.
Email[email protected]
LinkedIn /in/aarilateemu/